Disruption and Challenges for IT vendors and distributors
In 2017, Rootsquared produced a report for the Global Technology Distribution Council.Read more
In order to attain this final set of recommendations, a long list of attributes, ranging from completeness of offer and pricing, to contract terms and technical support, is assessed through customer research. Using the Accelerated Technology Adoption Quadrant that forms part of the process, your value proposition can then be assessed as a service by customers against two main criteria (i.e. Commercial Benefits and Fit for (IT) Purpose.)
In addition to highlighting where clear high and low levels of adoption exist, the model sheds light on the more subtle or unexpected blockers to uptake; for example, the vendor is perceived as technically competent, but commercial worries are limiting adoption.
By assessing the correlation of the findings at a high level, clear and actionable recommendations can be made to improve adoption / propensity to buy.
If you’re ready to take an innovative approach to business development, get in touch to see how we could assist you.