cloud-based infrastructure, AI or IOT is offered as a service, the Technology Services Adoption Model provides analysis and suggested improvement of businesses’ adoption strategies by applying a five step model. The process begins with an assessment of performance deviation (how actual uptake of your services measures up to expected projections) before utilising a combination of desk research, 1:1 interviews, workshops and calibration surveys to arrive at a solid improvement model and detailed KPIs.
In order to attain this final set of recommendations, a long list of attributes, ranging from completeness of offer and pricing, to contract terms and technical support, is assessed through customer research. Using the Accelerated Technology Adoption Quadrant that forms part of the process, your value proposition can then be assessed as a service by customers against two main criteria (i.e. Commercial Benefits and Fit for (IT) Purpose.)
In addition to highlighting where clear high and low levels of adoption exist, the model sheds light on the more subtle or unexpected blockers to uptake; for example, the vendor is perceived as technically competent, but commercial worries are limiting adoption.
By assessing the correlation of the findings at a high level, clear and actionable recommendations can be made to improve adoption / propensity to buy.
If you’re ready to take an innovative approach to business development, get in touch to see how we could assist you.