In order to provide a diagnostic Mindshare score, 23 key behavioural attributes (incorporating communication, trust, commitment and conflict) are considered by the model. These paint a picture of the strength and quality of the relationships at play within the business – a key factor in determining the success or failure of the ongoing partnership. The model maps these attributes, then applies analysis to provide a final Mindshare score, which can be used for external understanding, competitor analysis, internal insight and to drive change.
This adaptable methodology has successfully examined over 10,000 partnerships, across multiple geographies. The model – which utilises a combination of surveying and interview techniques, underpinned by sophisticated statistical analysis to produce a customised report – works in marketing channels and strategic alliances, as well as supply chain partnerships, and has been adopted by leading IT vendors as the basis for channel development.
“We have applied the Mindshare Diagnostic Model to our business across nearly 25 countries and seen very positive impacts within 18 months. The results are tangible; helping us develop the competitive edge to take significant share from our key competitors.”Read client result
“The Mindshare Internal Analysis provided hugely insightful perspective. It demonstrated that we had poor account management practices and that internal view was overly-optimistic of our perceived importance to our partners; this was a reality check for all levels of the Channels Group.”Read client result
If you’re ready to take an innovative approach to business development, get in touch to see how we could assist you.