Developed to be used in conjunction with the findings of Mindshare 1.0, Mindshare 4.0 offers the opportunity to deploy effective, well-informed strategic change, based on a deeper understanding of the channels your partners and resellers fall into.
The five channels are defined by the mix of partner types a business finds itself working with. Its efficiency can then be evaluated and optimised, allowing senior leadership to initiate informed strategic improvements. While Mindshare 1.0 tells you how well you are currently dealing with your various partners, Mindshare 4.0 gives you insight and advice regarding their distinct identities, enabling you to improve future interactions and build stronger, more effective relationships. A combination of sophisticated reporting and unique workshop methodologies provided by rootsquared ensures that a clear agenda for change and improvement is laid out and actioned.
If you’re ready to take an innovative approach to business development, get in touch to see how we could assist you.